In this course, you will learn the essential steps to create a killer personal brand. You will also learn how to use social media platforms (Instagram, Facebook, YouTube, LinkedIn and Pinterest) effectively to get engagement and generate client leads. Lastly, you will put this into practice by developing a content strategy using templates provided.


By the end of the course, you will:

  • Know exactly how to use Instagram, Facebook, LinkedIn, YouTube and Pinterest to generate traffic to your website or client leads
  • Learn how to niche down your idea so you know exactly who you're communicating to on social media
  • Create an efficient and effective content marketing strategy that consistently produces high-quality, engaging content to grow your audience


This course is for dietitians or dietetic students who:

  • Feel overwhelmed by social media, not knowing exactly who they are speaking to or what to post
  • Want to grow their following for a current or future business, but want to make sure they're doing it the right way
  • Consistently feel that they spend too much time trying to generate daily content, without much return
  • Feel embarrassed and lack confidence when it comes to showing their face on social media

Get a little taste of what this course is all about...


See what others have to say...


"I was able to really refine my niche and what kind of content I want to put out. As a result, I have increased my social media engagement and have begun to grow my following." - Sarah


"I feel like my work is more aligned with my goals, the message I want to put out there and the problems I want to solve." - Myriam


"The content helped me to recognize more efficient ways to create content and be engaged on social media." - Sarah


Course Curriculum

  Introduction (Start here!)
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  Who are you speaking to?
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  Branding
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  How are you speaking to them?
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  Where are you speaking to them?
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  Putting it all together: your social media strategy
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Hi, I’m Krista!


I am a fellow Registered Dietitian and founder of The Dietitian Project. I am extremely passionate about helping dietitians transform their business ideas from a vision into reality. As a fellow entrepreneur and MBA student, I get it. Overwhelm, fear and self-doubt are part of the process. BUT! I believe that dietitians have the skill-set, drive and perseverance to be savvy, successful business owners.

My goal is to help every dietitian find their inner business guru to create the career and lifestyle of their dreams.